Curaleaf, a leading cannabis company, has developed a comprehensive rewards program designed to enhance the shopping experience for both medical patients and recreational customers. This program offers a tiered system that provides increasing benefits based on customer engagement and spending.

Program Overview

The Curaleaf Rewards Program is free to join and automatically enrolls customers who provide their first name, last name, and email address during a purchase at any Curaleaf-operated dispensary. Once enrolled, members earn points for every dollar spent, which can be redeemed for discounts on future purchases. Notably, points are awarded even on discounted products, and members can combine rewards with other promotions for additional savings.​

Earning and Redeeming Points

Members accumulate points based on their spending and tier status:​

• Member Tier: Earns 3 points for every $100 spent.
• Elite Tier: Earns 5 points for every $100 spent, achieved by spending a minimum of $800 per calendar year.
• VIP Tier: Earns 8 points for every $100 spent, achieved by spending a minimum of $5,000 per calendar year.​

Points are equivalent to dollars and can be redeemed at any Curaleaf-operated dispensary or through the Curaleaf website for online orders. For example, 100 points equal $100 off a purchase. Points are automatically added to a member’s account upon completion of a purchase and can be used immediately or saved for future use.​

Additional Benefits

Curaleaf Rewards members receive exclusive perks, including:​

• Birthday Rewards: Members receive bonus points on their birthday.
• Exclusive Digital Content: Access to members-only content and promotions.
• Bonus Point Events: Opportunities to earn extra points through special events and promotions.​

Members can also participate in the “Best Buds” referral program, where inviting friends and family to shop at Curaleaf earns both parties additional rewards. Specifically, after a referred friend makes a qualifying purchase, the referring member receives 10 reward points ($10) added to their account. ​

Managing Your Rewards

Members can track their points balance and manage their rewards through the Curaleaf mobile app, which provides a convenient platform for ordering products, receiving updates on new offerings, and accessing exclusive deals. Additionally, points balances are printed on purchase receipts and can be confirmed with dispensary associates.​

Program Terms

It’s important to note that points expire after 90 days of inactivity, so regular engagement with Curaleaf ensures members retain their earned rewards. Points are non-transferable and cannot be exchanged for cash. Returns on purchases will result in the corresponding points being deducted from the member’s account. ​

Conclusion

The Curaleaf Rewards Program offers a structured and rewarding experience for customers and patients, providing tangible benefits that enhance the value of each purchase. With its tiered system, exclusive perks, and user-friendly management tools, Curaleaf’s loyalty program stands out as a compelling option for those seeking to maximize their cannabis shopping experience.