Understanding Marijuana Rewards and Loyalty Programs:
A Guide for Cannabis Consumers

As the cannabis industry continues to grow, so does the competition among dispensaries and cannabis brands. To attract and retain loyal customers, many businesses are offering innovative rewards and loyalty programs. These programs not only incentivize repeat purchases but also create a personalized shopping experience for cannabis consumers. Here’s a closer look at the different types of marijuana rewards and loyalty programs available today.

Point-Based Programs

How it works:
Customers earn points for every dollar spent at a dispensary or online cannabis store. Points can then be redeemed for discounts, free products, or exclusive perks.

Example:

• Spend $1, earn 1 point.
• Accumulate 100 points to get $10 off your next purchase.

Why it’s popular:

Point-based programs are simple, intuitive, and rewarding for regular customers. They encourage higher spending as customers aim to accumulate more points.

Tiered Loyalty Programs

How it works:
This model rewards customers based on their spending levels. The more you spend, the higher your tier and the better the rewards.

Example:

• Bronze Tier: 5% discount for spending up to $500.
• Silver Tier: 10% discount for spending $501–$1,000.
• Gold Tier: 20% discount for spending over $1,000.

Why it’s popular:
Tiered programs motivate customers to increase their purchases to unlock greater benefits. It’s particularly effective for premium cannabis brands.

Subscription-Based Rewards

How it works:
Customers pay a monthly or annual fee to join an exclusive membership program, granting access to perks like discounts, free delivery, or early access to new products.

Example:

• $20/month membership fee for 10% off all purchases and free delivery.

Why it’s popular:
Subscription programs create a sense of exclusivity and are ideal for frequent buyers who can save significantly in the long run.

Referral Programs

How it works:
Customers receive rewards for referring friends to a dispensary or cannabis brand. Both the referrer and the referred customer benefit.

Example:

• Refer a friend and earn a $25 credit when they make their first purchase.
• Your friend gets a $10 discount on their first order.

Why it’s popular:
Referral programs turn satisfied customers into brand ambassadors, expanding the customer base through word-of-mouth.

Birthday and Anniversary Perks

How it works:
Many dispensaries reward customers with special discounts or free products on their birthday or the anniversary of their first purchase.

Example:

• Enjoy a free pre-roll or edible on your birthday.
• Receive 15% off during your “loyalty month.”

Why it’s popular:
These gestures create a personal connection with customers, making them feel valued and appreciated.

Gamified Rewards

How it works:
Incorporating gamification into loyalty programs allows customers to earn rewards through fun activities like spinning a digital wheel, completing challenges, or participating in contests.

Example:

• Spin the wheel during checkout to win discounts or free merchandise.
• Complete a “cannabis knowledge quiz” for bonus points.

Why it’s popular:
Gamification makes shopping more engaging and enjoyable, keeping customers coming back for the experience.

Exclusive Access Programs

How it works:
Loyal customers gain access to exclusive product launches, events, or “members-only” sales.

Example:

• First access to limited-edition strains.
• Invitations to private cannabis tasting events.

Why it’s popular:
This type of program appeals to enthusiasts who value unique experiences and premium products.

Cashback Rewards

How it works:
Customers receive a percentage of their purchase back as store credit for future use.

Example:

• Spend $100, get $5 in cashback credit.

Why it’s popular:
Cashback rewards are straightforward and allow customers to see immediate value in their purchases.

Choosing the Right Program

For cannabis consumers, choosing a rewards program depends on individual preferences and purchasing habits. If you’re a frequent buyer, a subscription or tiered program might offer the best value. Occasional shoppers may benefit more from referral or birthday perks.

For dispensaries and brands, implementing an effective loyalty program requires understanding their customer base and tailoring rewards to meet their needs. A well-designed program can boost customer retention, increase sales, and create a loyal community of cannabis enthusiasts.

Conclusion

As the cannabis industry continues to mature, rewards and loyalty programs will become an integral part of the customer experience. Whether you’re a consumer looking to maximize your purchases or a business aiming to build a loyal clientele, exploring these programs can be mutually beneficial.

Keep an eye out for dispensaries offering creative and lucrative rewards, and don’t forget to read the fine print to make the most of your loyalty points!